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{"id":534,"date":"2022-01-22T05:58:00","date_gmt":"2022-01-21T19:58:00","guid":{"rendered":"https:\/\/bordertown.dijio.dev\/?p=534"},"modified":"2022-10-04T10:24:38","modified_gmt":"2022-10-04T00:24:38","slug":"corporate-video-shoots-how-to-rock","status":"publish","type":"post","link":"http:\/\/www.bordertownfilms.com.au\/corporate-video-shoots-how-to-rock\/","title":{"rendered":"Corporate Video Shoots, How to Rock Your Interview on Camera"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

If you\u2019re a senior company representative, chances are at some point, you\u2019ll be asked to do an interview on camera, be it for a corporate video<\/a> or social media explainer video, etc.<\/p>\n\n\n\n

Having shot hundreds of interviews, we\u2019d say way more than half<\/strong> of the people we meet experience some form of discomfort when they know they have to be in front of a camera. Their reactions range from being distinctly awkward to actively volunteering another colleague to do the interview instead.<\/p>\n\n\n\n

We get it. It\u2019s weird having a camera (or cameras) pointing at you, and a bunch of strangers scrutinising your every gesture. It\u2019s so\u2026 set up.<\/em><\/p>\n\n\n\n

But guess what? We\u2019re here to make the best video possible, which means making you look and sound your best too. So here are 3 tips that we commonly share with our camera-shy clients.<\/p>\n\n\n\n

1.Don\u2019t memorise your script word for word.<\/strong><\/h2>\n\n\n\n

We strongly recommend that our interviewees prepare by jotting down the key points beforehand. However, you may feel more prepared having an entire script written out. That\u2019s fine, but don\u2019t memorise it word for word. Instead, highlight the key phrases you need to hit, and hand it to us to prompt you when necessary.<\/p>\n\n\n\n

Because the fact is, the moment you recite your script word for word on camera, it shows. And unfortunately, it ends up coming across as less genuine.<\/p>\n\n\n\n

2. If you must check how you look and sound, do so after<\/u> the interview.<\/strong><\/h3>\n\n\n\n

Unless you\u2019re used to seeing yourself on camera, you\u2019re very likely going to cringe. Don\u2019t panic. This is normal<\/strong>. Most people think they look and sound weird (they don\u2019t).<\/p>\n\n\n\n

So, because this is a common reaction, we recommend you not take a look at the footage till you\u2019re done with the interview. If you have a look in between, you\u2019ll likely start having doubts, over-think every gesture, anxiety will amplify, then you will<\/em> end up looking and sounding stilted. So resist the temptation to sabotage yourself. Do the interview first, then have a look after.<\/p>\n\n\n\n

3. Work with us, i.e. the video production company<\/a> to do up a list of interview questions.<\/strong><\/h4>\n\n\n\n

Your boss or communications director will probably have a list of things they want you to say, but do get us to weigh in as well. Why?<\/p>\n\n\n\n

Our \u2018layman\u2019 status makes us similar to your target audience (unless your audience are industry insiders). The questions we ask are likely to be the same questions your potential new customers want to ask too.<\/p>\n\n\n\n

Additionally, though we are not experts in your field, we are experts in interviews, corporate storytelling and video production<\/a>. So, make full use of us to help you weed out unnecessary jargon and tailor your content to better engage your target customers.<\/p>\n\n\n\n

\u2013<\/p>\n\n\n\n

We\u2019ll be sharing more tips so do follow us at our LinkedIn page<\/a> or join our mailing list<\/a> if you\u2019re interested in learning more. And if you have advice to share, please don\u2019t hesitate to let us know so we can pass these gems forward to our next clients. Cheers!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re a senior company representative, chances are at some point, you\u2019ll be asked to do an interview on camera, be it for a corporate video or social media explainer video, etc. Having shot hundreds of interviews, we\u2019d say way more than half of the people we meet experience some form of discomfort when they know they have to be […]<\/p>\n","protected":false},"author":1,"featured_media":535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[27],"class_list":["post-534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-videos","tag-interview"],"_links":{"self":[{"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/posts\/534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/comments?post=534"}],"version-history":[{"count":2,"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/posts\/534\/revisions"}],"predecessor-version":[{"id":1705,"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/posts\/534\/revisions\/1705"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/media\/535"}],"wp:attachment":[{"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/media?parent=534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/categories?post=534"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bordertownfilms.com.au\/wp-json\/wp\/v2\/tags?post=534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}